Senior Marketing Manager

Waltham Planning Group manages assets for more than 200,000 clients through 120 offices. Since 1926, the firm has grown through acquisitions of independent advisory practices. We started in 1926 and have grown to about 107,800 people.

The role:

We're looking for a Senior Marketing Manager to join our team. This is a remote role. This role shares pipeline targets with sales. We care about qualified opportunities, not impressions. Looking for a hands-on manager who can write a brief, build a campaign in HubSpot and read the results without waiting on an analyst. The company is based in Waltham, the US. We are a distributed team spread across a few time zones. Contract role, full-time hours, paid in USD at the end of each month. You will need at least 4 hours of overlap with US Eastern time. We use Slack, Notion and Google Meet. Cameras on for team calls.

Duties:

• Run three to five trade shows and customer events a year
• Supervise two marketing coordinators and set their weekly priorities
• Build email programs and nurture flows in HubSpot or Marketo
• Plan quarterly campaigns tied to pipeline and revenue targets
• Manage the marketing budget and track spend against plan monthly

Required qualifications:

• 5-7 years of marketing experience, including campaigns you managed end to end
• Hands-on with HubSpot, Marketo or Pardot
• Managed people or agencies before
• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager
• Bachelor's degree in marketing, communications, business or a related field

Nice to have:

• MBA
• Familiarity with ABM tools such as 6sense or Demandbase
• B2B SaaS or industrial marketing background

Salary range: $13.00 - $14.50 an hour

Perks and benefits:

• Company laptop
• Flexible hours

Duration: 3 months. Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Waltham Planning Group, Inc..