Senior Marketing Manager

More than two million patient visits a year happen across our hospitals, urgent cares and clinics. Epic connects every hospital and clinic, so records follow patients across the system.

Job summary

Indianapolis General Hospital is hiring a Senior Marketing Manager for our Fishers location. Reports to the VP of Marketing and works closely with sales leadership on lead definitions and follow-up. The work is on site and cannot be done remotely.

Essential duties and responsibilities

• Manage the marketing budget and track spend against plan monthly
• Write or edit launch messaging with product management
• Supervise two marketing coordinators and set their weekly priorities
• Plan quarterly campaigns tied to pipeline and revenue targets
• Present the marketing plan and results at monthly leadership meetings
• Build email programs and nurture flows in HubSpot or Marketo
• Review attribution data in Salesforce and GA4 and shift budget toward what works

What you need

• 6+ years of marketing experience, including campaigns you managed end to end
• Comfortable owning a budget and explaining every line of it
• Managed people or agencies before
• Hands-on with HubSpot, Marketo or Pardot
• Strong writer and editor
• Bachelor's degree in marketing, communications, business or a related field
• Experience working with sales teams on lead quality and pipeline

Preferred qualifications

• MBA
• Salesforce campaign and attribution reporting
• Familiarity with ABM tools such as 6sense or Demandbase

Salary: $128,000-$150,000/year

Why work with us

• Health savings account (HSA) with employer contribution
• 401(k) with company match
• 11 paid holidays
• Life insurance
• License reimbursement
• Loan repayment assistance
• Gym membership reimbursement

Please include a short note on why this role interests you.

Most hires start within two to three weeks of an offer.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Indianapolis General Hospital Inc..