Senior Marketing Manager

New business pitches happen several times a month.

Position summary:

Sumacset & Co. is a mid-sized B2B company with a small marketing team. You will manage two coordinators plus a handful of agencies and freelancers. This role shares pipeline targets with sales. We care about qualified opportunities, not impressions. You can work from home anywhere in India. We have no office requirement. Normal working hours, Monday to Friday. Strong written English is important, since much of our work is async.

Duties:

• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership
• Approve website updates and landing pages before launch
• Run three to five trade shows and customer events a year
• Write or edit launch messaging with product management
• Align with sales on lead scoring, routing and follow-up SLAs
• Manage the marketing budget and track spend against plan monthly
• Build email programs and nurture flows in HubSpot or Marketo
• Maintain brand standards across sales decks, ads and collateral

Minimum qualifications:

• 5+ years of marketing experience, including campaigns you managed end to end
• Hands-on with HubSpot, Marketo or Pardot
• Bachelor's degree in marketing, communications, business or a related field
• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager
• Able to travel up to 15% for events
• Excel or Google Sheets skills for campaign reporting

Preferred:

• Experience launching a new product line
• Salesforce campaign and attribution reporting
• Familiarity with ABM tools such as 6sense or Demandbase

₹13,50,000 - ₹17,50,000 pa

Pay and benefits:

• Health insurance for you and your family
• Provident fund
• Paid leave
• Gratuity
• Meal coupons
• Learning budget
• Group term life insurance

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Sumacset & Co. LLP.