Senior Marketing Manager

Since 1959, the company has grown through acquisitions of local media outlets. Stations in Alberta include network affiliates and independent stations.

Job summary:

This is a newly created position. This role shares pipeline targets with sales. We care about qualified opportunities, not impressions. Our headquarters is in Calgary, and about a third of the team works remotely from other countries. Employment is through our payroll partner in Germany. Salary is paid monthly in euros. You will need at least 4 hours of overlap with US Central time.

Job duties:

Build email programs and nurture flows in HubSpot or Marketo. Brief and manage agencies for paid media, design and PR. Review attribution data in Salesforce and GA4 and shift budget toward what works. Maintain brand standards across sales decks, ads and collateral. Approve website updates and landing pages before launch. Present the marketing plan and results at monthly leadership meetings. Manage the marketing budget and track spend against plan monthly.

What you need:

5+ years of marketing experience, including campaigns you managed end to end. Strong writer and editor. Bachelor's degree in marketing, communications, business or a related field. Able to travel up to 15% for events. Excel or Google Sheets skills for campaign reporting.

Nice to have:

B2B SaaS or industrial marketing background. Experience launching a new product line.

Pay: €77,000 - €99,000/year

Pay and benefits:

20 days paid time off. Annual learning budget. Paid sick days. Monthly internet allowance. Public holidays observed per your country. Health insurance through our employer-of-record partner.

If you are shortlisted, we will reach out to set up a first call.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Selwyn Broadcasting.