Senior Marketing Manager (Partner Marketing)

Annual releases gave way to two-week sprints years ago, and the platform now handles over 200 million API calls a day. More than 9,000 organisations use our HR and payroll suite, from regional hospitals to school districts.

The role:

The Senior Marketing Manager (Partner Marketing) plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. Reports to the VP of Marketing and works closely with sales leadership on lead definitions and follow-up. This is an in-person role at our Rome location.

Responsibilities:

• Review attribution data in Salesforce and GA4 and shift budget toward what works
• Present the marketing plan and results at monthly leadership meetings
• Align with sales on lead scoring, routing and follow-up SLAs
• Supervise two marketing coordinators and set their weekly priorities
• Hire and onboard freelancers for content and design projects
• Run three to five trade shows and customer events a year
• Plan quarterly campaigns tied to pipeline and revenue targets
• Brief and manage agencies for paid media, design and PR

What you need:

• 5-7 years of marketing experience, including campaigns you managed end to end
• Managed people or agencies before
• Experience working with sales teams on lead quality and pipeline
• Comfortable owning a budget and explaining every line of it
• Strong writer and editor
• Excel or Google Sheets skills for campaign reporting

Nice to have:

• Experience launching a new product line
• Webflow or WordPress editing
• Familiarity with ABM tools such as 6sense or Demandbase
• B2B SaaS or industrial marketing background

Compensation: €41,000 - €49,000/year

Perks and benefits:

• Private health insurance
• Life insurance
• Flexible remuneration plan
• Meal vouchers
• Training budget

We will only contact shortlisted applicants.

Relocation support is available for the right candidate.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at SKW Cloud S.a.s..