Senior Marketing Manager

Public sector agencies, utilities and large health systems licence our asset management platform under multi-year contracts. Product, engineering and support teams work out of offices in Durham, North Carolina and two nearshore delivery centres.

Job summary

The Senior Marketing Manager plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. Our team is spread across 20 countries. Headquarters is in Durham. You will be employed through our employer-of-record partner in Bangladesh, with a local contract and salary paid in taka. Core hours are 9:00 AM to 1:00 PM US Eastern. Reliable internet and a power backup are a must.

Your responsibilities

• Manage the marketing budget and track spend against plan monthly
• Approve website updates and landing pages before launch
• Plan quarterly campaigns tied to pipeline and revenue targets
• Present the marketing plan and results at monthly leadership meetings
• Hire and onboard freelancers for content and design projects
• Review attribution data in Salesforce and GA4 and shift budget toward what works
• Build email programs and nurture flows in HubSpot or Marketo

Minimum qualifications

• 6+ years of marketing experience, including campaigns you managed end to end
• Excel or Google Sheets skills for campaign reporting
• Experience working with sales teams on lead quality and pipeline
• Bachelor's degree in marketing, communications, business or a related field
• Strong writer and editor
• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager
• Comfortable owning a budget and explaining every line of it

Preferred qualifications

• B2B SaaS or industrial marketing background
• Salesforce campaign and attribution reporting
• Experience launching a new product line
• Webflow or WordPress editing

Pay: BDT 145,000-BDT 180,000 per month

Perks and benefits

• Annual learning budget
• Paid parental leave
• Co-working space stipend
• Wellness allowance
• Monthly internet allowance
• Two weeks of paid leave at year end

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Opalford Labs.