Senior Marketing Manager

Public sector agencies, utilities and large health systems licence our asset management platform under multi-year contracts. We run one of the larger SaaS platforms for commercial insurance carriers, processing millions of policy transactions a year.

Role overview:

The role is new and comes from growth in our client base. Reports to the VP of Marketing and works closely with sales leadership on lead definitions and follow-up. This role shares pipeline targets with sales. We care about qualified opportunities, not impressions. Remote within Croatia. The team meets in Zagreb once a quarter, travel covered. We keep meetings to a minimum and work mostly async. Equipment is provided, including a laptop.

What you'll do:

• Build email programs and nurture flows in HubSpot or Marketo
• Present the marketing plan and results at monthly leadership meetings
• Align with sales on lead scoring, routing and follow-up SLAs
• Manage the marketing budget and track spend against plan monthly
• Brief and manage agencies for paid media, design and PR
• Run three to five trade shows and customer events a year
• Review attribution data in Salesforce and GA4 and shift budget toward what works
• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership

What you need:

• 7+ years of marketing experience, including campaigns you managed end to end
• Hands-on with HubSpot, Marketo or Pardot
• Experience working with sales teams on lead quality and pipeline
• Excel or Google Sheets skills for campaign reporting
• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager

Preferred:

• B2B SaaS or industrial marketing background
• MBA

€2,300 - €3,000 per month

Benefits:

• Private medical care
• Extra annual leave days
• Annual bonus
• Life insurance
• Flexible hours
• Training budget

Applications are reviewed weekly.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Kvarner Digital d.o.o..