Senior Marketing Manager

About the company

Public sector agencies, utilities and large health systems licence our asset management platform under multi-year contracts. We run one of the larger SaaS platforms for commercial insurance carriers, processing millions of policy transactions a year. Founded in 2008, we now have 230 employees.

We are creating this position because the workload has grown. This role shares pipeline targets with sales. We care about qualified opportunities, not impressions. Our headquarters is in Youngstown, and about a third of the team works remotely from other countries. This is a long-term contractor role, paid monthly in USD. Expect to work a schedule that overlaps with US Eastern business hours until about noon ET. A stable internet connection and a backup power option are required.

Key responsibilities

• Plan quarterly campaigns tied to pipeline and revenue targets
• Build email programs and nurture flows in HubSpot or Marketo
• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership
• Brief and manage agencies for paid media, design and PR
• Review attribution data in Salesforce and GA4 and shift budget toward what works
• Run three to five trade shows and customer events a year
• Align with sales on lead scoring, routing and follow-up SLAs

What you'll need

• 7+ years of marketing experience, including campaigns you managed end to end
• Excel or Google Sheets skills for campaign reporting
• Experience working with sales teams on lead quality and pipeline
• Bachelor's degree in marketing, communications, business or a related field
• Strong writer and editor
• Managed people or agencies before

Preferred

• Familiarity with ABM tools such as 6sense or Demandbase
• Experience launching a new product line

What you get

• Paid time off
• Monthly payments via wire transfer or Wise

Duration: 6 months. Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Heatherward Labs.