Senior Marketing Manager

Position summary:

The Senior Marketing Manager plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. This role is fully remote within the UK. Flexible hours with a daily team call in the morning.

Duties:

• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership.
• Present the marketing plan and results at monthly leadership meetings.
• Write or edit launch messaging with product management.
• Plan quarterly campaigns tied to pipeline and revenue targets.
• Brief and manage agencies for paid media, design and PR.
• Manage the marketing budget and track spend against plan monthly.
• Review attribution data in Salesforce and GA4 and shift budget toward what works.
• Maintain brand standards across sales decks, ads and collateral.

What we're looking for:

• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager.
• Strong writer and editor.
• Excel or Google Sheets skills for campaign reporting.
• Able to travel up to 15% for events.
• Experience working with sales teams on lead quality and pipeline.
• Hands-on with HubSpot, Marketo or Pardot.

Preferred qualifications:

• Familiarity with ABM tools such as 6sense or Demandbase.
• MBA.

Benefits:

• Healthcare cash plan.
• Pension scheme with 5% employer contribution.
• 25 days holiday plus bank holidays.
• Cycle to work scheme.
• Company pension.

About us:

We run one of the larger SaaS platforms for commercial insurance carriers, processing millions of policy transactions a year. Hawkwright employs 2,500 people across engineering hubs in London and three other locations, building ERP software for mid-market manufacturers.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Hawkwright.