Senior Marketing Manager

The company

Founded as a farmers' mutual in 1975, the company is now one of the larger mutual insurers in the US. Founded in 1975, we now have 6,800 employees.

Position summary

The Senior Marketing Manager plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. Our team is spread across 12 countries. Headquarters is in Wichita. You will be employed through our employer-of-record partner in India, with a local contract and salary paid in Indian rupees. Core hours overlap with US Central time, 9:00 AM to 1:00 PM CT. Day-to-day communication is in Slack and Google Meet.

Essential duties and responsibilities

• Brief and manage agencies for paid media, design and PR.
• Supervise two marketing coordinators and set their weekly priorities.
• Align with sales on lead scoring, routing and follow-up SLAs.
• Run three to five trade shows and customer events a year.
• Write or edit launch messaging with product management.
• Hire and onboard freelancers for content and design projects.
• Plan quarterly campaigns tied to pipeline and revenue targets.

What you'll need

• Excel or Google Sheets skills for campaign reporting.
• Managed people or agencies before.
• Bachelor's degree in marketing, communications, business or a related field.

Preferred qualifications

• Experience launching a new product line.
• MBA.

Perks and benefits

• Company laptop.
• Performance bonus.
• 24 days paid time off.
• Home office setup budget.
• Health insurance through our employer-of-record partner.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Harlan Assurance.