Senior Marketing Manager - Field Marketing

Role overview

The Senior Marketing Manager - Field Marketing plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. This role is fully remote within the US. We do not have many meetings. Most updates happen in writing. Most communication happens in Slack, with short video calls when needed.

Key responsibilities

• Run three to five trade shows and customer events a year
• Plan quarterly campaigns tied to pipeline and revenue targets
• Hire and onboard freelancers for content and design projects
• Approve website updates and landing pages before launch
• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership
• Write or edit launch messaging with product management
• Maintain brand standards across sales decks, ads and collateral

Qualifications

• Comfortable owning a budget and explaining every line of it
• Managed people or agencies before
• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager
• Experience working with sales teams on lead quality and pipeline

What we offer

Compensation: $141,000 to $168,000/year

• Health, dental and vision coverage starting on day one
• 401(k) with company match
• Paid time off
• Annual bonus
• 401(k) with 4% match
• Vision insurance
• Medical, dental and vision insurance

A bit about us

We plan and buy media for retail and healthcare clients across TV, radio, streaming and digital. Most of our work is B2B: lead generation, content marketing and HubSpot setup. Founded in 1998, we now have 70 employees. We use Asana for projects and Slack for everything else.

Interview process: a phone call, a meeting with the hiring manager, and a final conversation with the team.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Shepherdgrid Communications.