Senior Marketing Manager - Field Marketing

Our claims organization handles more than 400,000 claims a year, including catastrophe response after hurricanes and hail. Founded as a farmers' mutual in 1991, the company is now one of the larger mutual insurers in the US. Hail season means long days for field adjusters.

The position:

We are replacing a colleague who is moving away. Hiring in Columbus for the operations team. Hybrid, three days in the office. Nelson Risk Advisors is a mid-sized B2B company with a small marketing team. You will manage two coordinators plus a handful of agencies and freelancers.

Duties:

• Plan quarterly campaigns tied to pipeline and revenue targets
• Hire and onboard freelancers for content and design projects
• Present the marketing plan and results at monthly leadership meetings
• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership
• Build email programs and nurture flows in HubSpot or Marketo
• Write or edit launch messaging with product management

What you need:

• 5+ years of marketing experience, including campaigns you managed end to end
• Able to travel up to 15% for events
• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager
• Managed people or agencies before
• Strong writer and editor
• Experience working with sales teams on lead quality and pipeline
• Comfortable owning a budget and explaining every line of it

Nice to have:

• Experience launching a new product line
• B2B SaaS or industrial marketing background
• MBA

Compensation: $119,000 to $157,000/year DOE.

Pay and benefits:

• Health insurance
• 401(k) with 4% match
• Paid sick leave

We are unable to sponsor visas for this position.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Nelson Risk Advisors Inc..