Senior Marketing Manager

Headquartered in Miami, the company runs operations centers in Florida and two other locations. Institutional clients include pension funds, endowments and insurance companies. The office closes early the day before major holidays.

Overview:

The Senior Marketing Manager plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. This role is fully remote within the US. A quiet workspace and good internet are required.

Duties:

Supervise two marketing coordinators and set their weekly priorities. Manage the marketing budget and track spend against plan monthly. Build email programs and nurture flows in HubSpot or Marketo. Present the marketing plan and results at monthly leadership meetings. Report on MQLs, SQLs, cost per lead and campaign ROI to leadership. Align with sales on lead scoring, routing and follow-up SLAs. Review attribution data in Salesforce and GA4 and shift budget toward what works. Write or edit launch messaging with product management.

Qualifications:

5-7 years of marketing experience, including campaigns you managed end to end. Comfortable owning a budget and explaining every line of it. Excel or Google Sheets skills for campaign reporting. Experience working with sales teams on lead quality and pipeline. Able to travel up to 15% for events.

Preferred qualifications:

Webflow or WordPress editing. MBA. Experience launching a new product line. Familiarity with ABM tools such as 6sense or Demandbase.

Compensation: $137,000 to $158,000/year

Benefits:

Health, dental and vision coverage starting on day one. 401(k) with a 100% match up to 5%. Paid time off. Employee discount. Cell phone reimbursement. Paid parental leave.

We are an equal opportunity employer. If you need an accommodation during the application process, let us know.

We review applications on a rolling basis.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Canalreach.