Senior Marketing Manager

Bethesda Media owns more than 100 newspapers, TV stations and websites across the US. Corporate functions, including digital product and ad operations, are based in Bethesda.

Role overview

Bethesda Media is looking for a Senior Marketing Manager to join a small, steady team. This role shares pipeline targets with sales. We care about qualified opportunities, not impressions. Remote position. Most of the team is in Bethesda, but nobody is required to come in. Most of our work is async, and meetings are kept short. Good written English matters here, since most updates are written.

Job duties

• Brief and manage agencies for paid media, design and PR.
• Approve website updates and landing pages before launch.
• Review attribution data in Salesforce and GA4 and shift budget toward what works.
• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership.
• Hire and onboard freelancers for content and design projects.
• Align with sales on lead scoring, routing and follow-up SLAs.

Required qualifications

• 5+ years of marketing experience, including campaigns you managed end to end.
• Able to travel up to 15% for events.
• Strong writer and editor.
• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager.
• Bachelor's degree in marketing, communications, business or a related field.
• Excel or Google Sheets skills for campaign reporting.
• Comfortable owning a budget and explaining every line of it.

Preferred

• B2B SaaS or industrial marketing background.
• Experience launching a new product line.

The salary range for this role is $159,000 - $183,000 annually. This range reflects base salary only.

Why work with us

• Health insurance.
• 401(k) with a 100% match up to 5%.
• Paid holidays.
• Annual bonus.
• Flexible schedule.
• Profit sharing.
• Cell phone reimbursement.

EOE. We participate in E-Verify.

Applicants must be authorized to work in the U.S.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Bethesda Media.