Senior Marketing Manager, B2B

About the company:

Agents, brokers and direct customers all buy through our platforms, with policy administration on Guidewire. Canyon Mutual Insurance is a property and casualty insurer writing policies in 30 states through independent agents.

Job summary:

Canyon Mutual Insurance is hiring a Senior Marketing Manager, B2B to work remotely from the US. Reports to the VP of Marketing and works closely with sales leadership on lead definitions and follow-up. Remote within the US. The team meets in Columbus once a quarter, travel covered. Normal working hours, Monday to Friday.

What you'll be doing:

• Supervise two marketing coordinators and set their weekly priorities
• Maintain brand standards across sales decks, ads and collateral
• Approve website updates and landing pages before launch
• Hire and onboard freelancers for content and design projects
• Brief and manage agencies for paid media, design and PR
• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership

Skills and experience:

• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager
• Managed people or agencies before
• Comfortable owning a budget and explaining every line of it
• Able to travel up to 15% for events
• Excel or Google Sheets skills for campaign reporting
• Experience working with sales teams on lead quality and pipeline

Why work with us:

Expected salary range: $148,000 - $173,000 per year, plus bonus eligibility.

• Medical, dental and vision insurance
• 401(k) with 4% match
• Paid sick leave

Canyon Mutual Insurance provides equal employment opportunities to all employees and applicants.

New hires usually start two to three weeks after accepting an offer.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Canyon Mutual Insurance.