Senior Digital Marketing Specialist

This is a newly created position. The Senior Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Fully remote. You can work from anywhere in Canada. Most of our work is async, and meetings are kept short. Equipment is provided, including a laptop.

Essential duties and responsibilities

• Keep product feeds clean in Google Merchant Center.
• Run A/B tests on ads, landing pages and email subject lines.
• Coordinate with the web team on landing page updates.
• Research keywords and negative keywords for paid search.
• Track competitor ads and promotions.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Segment audiences and manage retargeting lists.

You'll need

• 7+ years of hands-on paid media or digital marketing experience.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Bachelor's degree in marketing or a related field, or equivalent experience.

Compensation and benefits

• Flexible hours.
• Home office allowance.

About the company

More than 980 employees work on the product, from search ranking to fraud detection. White Apps operates consumer websites and apps used by tens of millions of people each month. Core hours are 10 to 3, and the rest of the day is flexible.

We are not working with agencies on this role.

Duration: 6 months. Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at White Apps.