Digital Marketing Specialist

Since 2005, the company has expanded from listings into payments, shipping and seller financing.

Position summary:

Bayside Interactive is looking for a Digital Marketing Specialist to join a small, steady team. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Remote within the US. The team meets in Cheyenne once a quarter, travel covered. We keep meetings to a minimum and work mostly async. You will write a lot of updates, so clear written English is important.

Responsibilities:

Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp. Write ad copy and work with design on creative variations for testing. Audit ad accounts monthly for wasted spend and broken links. Report weekly on ROAS, CPA, CTR and conversion rate by channel. Run A/B tests on ads, landing pages and email subject lines. Coordinate with the web team on landing page updates. Research keywords and negative keywords for paid search.

Required qualifications:

3+ years of hands-on paid media or digital marketing experience. Strong Excel or Google Sheets skills (pivot tables, lookups). Experience with an email platform such as Klaviyo, Mailchimp or HubSpot. Detail oriented with budgets and tracking setup. Bachelor's degree in marketing or a related field, or equivalent experience. Able to write tight ad copy within character limits. Google Ads certification, or willing to get it within 60 days.

Preferred qualifications:

Attribution tools such as Triple Whale or Northbeam. TikTok Ads or LinkedIn Ads experience.

Salary: $70,000 - $83,000/year

What you get:

Health insurance. 401(k) with company match. Paid sick leave. Annual bonus. Flexible spending account. Dental insurance. Tuition reimbursement.

Bayside Interactive is an Equal Opportunity Employer, including disability and protected veteran status.

Apply with your resume. A cover letter is optional.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Bayside Interactive.