Senior Digital Marketing Specialist - PPC

Video production is done in-house, from scripting through shoot and edit. Deadlines move when clients change their minds, so plans have some slack built in.

This is a new position created as the team has grown over the last year. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Remote position. Most of the team is in San Jose, but nobody is required to come in. We do not have many meetings. Most updates happen in writing. We use Slack, Notion and Google Meet. Cameras on for team calls.

JOB DUTIES:

• Research keywords and negative keywords for paid search
• Run A/B tests on ads, landing pages and email subject lines
• Track competitor ads and promotions
• Report weekly on ROAS, CPA, CTR and conversion rate by channel

ABOUT YOU:

• Detail oriented with budgets and tracking setup
• Bachelor's degree in marketing or a related field, or equivalent experience
• Comfortable in GA4 and Google Tag Manager
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot

ALSO HELPFUL:

• TikTok Ads or LinkedIn Ads experience

PERKS AND BENEFITS:

• Health, dental and vision coverage starting on day one
• 401(k) with a 100% match up to 5%
• 11 paid holidays
• Vision insurance
• Profit sharing
• $1,000 home office setup budget

We are an equal opportunity employer. If you need an accommodation during the application process, let us know.

New hires usually start two to three weeks after accepting an offer.

We are not working with agencies on this role.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Halloran & Co., Inc..