Senior Digital Marketing Specialist

Websites are built in WordPress and Webflow, and we host most of them. The Senior Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Our team is spread across 11 countries. Headquarters is in Rockford. We engage team members in Germany as full-time contractors. Most of our contractors have been with us for more than two years. Core hours overlap with US Central time, 9:00 AM to 1:00 PM CT. A quiet workspace and good internet are required.

• Coordinate with the web team on landing page updates
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Write ad copy and work with design on creative variations for testing
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Run A/B tests on ads, landing pages and email subject lines

Who you are

• 5+ years of hands-on paid media or digital marketing experience
• Able to write tight ad copy within character limits
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Detail oriented with budgets and tracking setup

Pay: €44,000 to €52,000/year

We offer monthly internet allowance, annual rate review and monthly payments via wire transfer or Wise.

Please submit your CV in English.

Duration: 9 months. Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Whimbrel Brand Studio.