Senior Digital Marketing Specialist

Uniforms for schools, healthcare and restaurants are part of the business. Founded in 1990, we now have 90 employees. Floor sets happen every few weeks, usually after close.

Washington's Mercantile has an opening for a Senior Digital Marketing Specialist. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. This is an in-person role at our Lexington location.

In this role you will

• Monitor daily spend, pacing and CPA against targets
• Write ad copy and work with design on creative variations for testing
• Keep product feeds clean in Google Merchant Center
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Coordinate with the web team on landing page updates
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Track competitor ads and promotions

Required qualifications

• 6+ years of hands-on paid media or digital marketing experience
• Comfortable in GA4 and Google Tag Manager
• Daily working knowledge of Google Ads and Meta Ads Manager

Pluses

• Looker Studio dashboards
• TikTok Ads or LinkedIn Ads experience

What you get

• Health, dental and vision coverage starting on day one
• 401(k) with 4% match
• Paid sick leave
• Three weeks of PTO to start
• Paid holidays
• 401(k) with a 100% match up to 5%
• Free parking

Washington's Mercantile is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Agencies: please do not contact us about this role.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Washington's Mercantile.