Senior Digital Marketing Specialist

Tideridge HQ operates consumer websites and apps used by tens of millions of people each month. Advertising, subscriptions and transaction fees each bring in a significant share of revenue.

Role overview

The Senior Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Remote position. Most of the team is in Chicago, but nobody is required to come in. You need a reliable internet connection and somewhere quiet to work.

Main duties

• Keep product feeds clean in Google Merchant Center
• Audit ad accounts monthly for wasted spend and broken links
• Run A/B tests on ads, landing pages and email subject lines
• Research keywords and negative keywords for paid search
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Write ad copy and work with design on creative variations for testing

Qualifications

• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Comfortable in GA4 and Google Tag Manager
• Able to write tight ad copy within character limits
• Daily working knowledge of Google Ads and Meta Ads Manager
• Bachelor's degree in marketing or a related field, or equivalent experience

Compensation: $45.50 to $51.00 an hour

Benefits

• Flexible spending account

Tideridge HQ is an Equal Opportunity Employer, including disability and protected veteran status.

We are unable to sponsor visas for this position.

Duration: 12 months. Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Tideridge HQ LLC.