Senior Digital Marketing Specialist

We make compressors, generators and power equipment sold through distributors worldwide. We started in 1915 and have grown to about 75,000 people.

The position

We're looking for a Senior Digital Marketing Specialist to join our team in Arlington. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. This is a fully remote position open to candidates anywhere in the US.

Your responsibilities

• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Keep product feeds clean in Google Merchant Center.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Segment audiences and manage retargeting lists.
• Monitor daily spend, pacing and CPA against targets.

Qualifications

• 5+ years of hands-on paid media or digital marketing experience.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Comfortable in GA4 and Google Tag Manager.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Able to write tight ad copy within character limits.
• Google Ads certification, or willing to get it within 60 days.
• Bachelor's degree in marketing or a related field, or equivalent experience.

Nice to have

• Shopify experience.
• Attribution tools such as Triple Whale or Northbeam.

What we offer

• Health, dental and vision coverage starting on day one.
• 401(k) with 4% match.
• Paid time off.
• $1,000 home office setup budget.
• Flexible schedule.
• Annual bonus.
• Tuition reimbursement.

Thornbury Industries provides equal employment opportunities to all employees and applicants.

Most hires start within two to three weeks of an offer.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Thornbury Industries Inc..