Senior Digital Marketing Specialist

About the job

About us:

We make compressors, generators and power equipment sold through distributors worldwide. We started in 1915 and have grown to about 75,000 people.

Looking for a Senior Digital Marketing Specialist who wants to stay somewhere for a while. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Remote within Chile. We meet in person once or twice a year.

Job duties:

Keep product feeds clean in Google Merchant Centre. Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp. Research keywords and negative keywords for paid search. Audit ad accounts monthly for wasted spend and broken links. Coordinate with the web team on landing page updates. Set up and maintain conversion tracking with Google Tag Manager and GA4. Run A/B tests on ads, landing pages and email subject lines.

Minimum qualifications:

5-7 years of hands-on paid media or digital marketing experience. Able to write tight ad copy within character limits. Experience with an email platform such as Klaviyo, Mailchimp or HubSpot. Strong Excel or Google Sheets skills (pivot tables, lookups).

Why work with us:

Private health insurance. Flexible hours. Training budget.

The posting will close once we have a strong shortlist.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Thornbury Industries Inc..