Senior Digital Marketing Specialist

We make compressors, generators and power equipment sold through distributors worldwide. We started in 1915 and have grown to about 75,000 people.

Job summary

The role is new and comes from growth in our client base. Joining the E-commerce team in Bern, reporting to the Marketing Manager. The work is on site and cannot be done remotely.

What you'll do

• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Write ad copy and work with design on creative variations for testing.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Run A/B tests on ads, landing pages and email subject lines.
• Research keywords and negative keywords for paid search.
• Coordinate with the web team on landing page updates.

Minimum qualifications

• 6+ years of hands-on paid media or digital marketing experience.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Detail oriented with budgets and tracking setup.

Nice to have

• Basic HTML for email templates.
• Attribution tools such as Triple Whale or Northbeam.
• Shopify experience.

CHF 475 - CHF 575 per day

Perks and benefits

• Flexible working hours.

Please submit your CV in English.

Duration: 3 months. Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Thornbury Industries Inc..