Senior Digital Marketing Specialist

We work with restaurants, contractors and medical practices in Springfield. Still family owned, 52 years on. Deadlines move when clients change their minds, so plans have some slack built in.

We are adding headcount to this team, so this is a new seat. The Senior Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K.

Responsibilities

• Run A/B tests on ads, landing pages and email subject lines
• Segment audiences and manage retargeting lists
• Keep product feeds clean in Google Merchant Center
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Track competitor ads and promotions
• Coordinate with the web team on landing page updates

Required qualifications

• 6+ years of hands-on paid media or digital marketing experience
• Able to write tight ad copy within character limits
• Google Ads certification, or willing to get it within 60 days
• Daily working knowledge of Google Ads and Meta Ads Manager
• Detail oriented with budgets and tracking setup
• Strong Excel or Google Sheets skills (pivot tables, lookups)

Why work with us

Salary: $71,000 - $82,000 annually

• Health, dental and vision coverage starting on day one
• 401(k) with 4% match
• Three weeks of PTO to start
• Paid time off
• Annual bonus

EOE. We participate in E-Verify.

Send us your resume. No cover letter needed.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Tamarackport & Co. LLC.