Senior Digital Marketing Specialist

Our TV station broadcasts local news, weather and high school sports.

Stonebridge Gazette has an opening for a Senior Digital Marketing Specialist. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Remote position. Most of the team is in Houston, but nobody is required to come in. Flexible hours with a daily team call in the morning. We talk mostly in Slack and hop on quick calls when something needs discussing.

Job duties:

• Audit ad accounts monthly for wasted spend and broken links.
• Coordinate with the web team on landing page updates.
• Monitor daily spend, pacing and CPA against targets.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.

Who you are:

• 5+ years of hands-on paid media or digital marketing experience.
• Google Ads certification, or willing to get it within 60 days.
• Detail oriented with budgets and tracking setup.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.

Bonus points:

• Basic HTML for email templates.

Why work with us:

$87,000 - $116,000 per year

• Health, dental and vision coverage starting on day one.
• 401(k) with company match.
• Three weeks of PTO to start.
• 401(k) with 4% match.
• Vision insurance.
• Referral program.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Stonebridge Gazette Inc..