Senior Digital Marketing Specialist

Who we are:

Our TV station broadcasts local news, weather and high school sports.

This is a new position created as the team has grown over the last year. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Remote, open to candidates across the US. Monday to Friday, regular working hours, flexible start and finish.

Main duties:

• Coordinate with the web team on landing page updates.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Keep product feeds clean in Google Merchant Center.
• Write ad copy and work with design on creative variations for testing.
• Research keywords and negative keywords for paid search.

You'll need:

• 7+ years of hands-on paid media or digital marketing experience.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Detail oriented with budgets and tracking setup.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Google Ads certification, or willing to get it within 60 days.

What we offer:

Expected salary range: $85,000 - $111,000 a year, plus bonus eligibility.

• Health insurance.
• 401(k) with a 100% match up to 5%.
• 11 paid holidays.
• Dental insurance.

Agencies: please do not contact us about this role.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Stonebridge Gazette Inc..