Senior Digital Marketing Specialist

Who we are

Language learning is the core product, with live classes and self-paced lessons.

The role

We are backfilling a position after an internal move. Joining the Digital team in Springfield, reporting to the Marketing Manager. Fully remote. You can work from anywhere in the US. Monday to Friday, regular working hours, flexible start and finish.

Day to day

• Audit ad accounts monthly for wasted spend and broken links.
• Coordinate with the web team on landing page updates.
• Track competitor ads and promotions.
• Write ad copy and work with design on creative variations for testing.
• Run A/B tests on ads, landing pages and email subject lines.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Keep product feeds clean in Google Merchant Center.

Requirements

• 5-7 years of hands-on paid media or digital marketing experience.
• Detail oriented with budgets and tracking setup.
• Google Ads certification, or willing to get it within 60 days.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Able to write tight ad copy within character limits.
• Daily working knowledge of Google Ads and Meta Ads Manager.

Nice to have

• Basic HTML for email templates.
• TikTok Ads or LinkedIn Ads experience.

Benefits

Expected salary range: $76,000 - $99,000/year, plus bonus eligibility.

• Medical, dental and vision insurance.
• 401(k) with a 100% match up to 5%.
• Paid time off.
• Employee assistance program.
• Equity.
• Vision insurance.
• 11 paid holidays.

We are unable to sponsor visas for this position.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Springfield Education.