Senior Digital Marketing Specialist

We provide audit, tax and advisory services to private companies, public entities and nonprofits. Our industry groups cover construction, healthcare, manufacturing, real estate and financial institutions.

About the role:

Our team is growing and we are hiring a Senior Digital Marketing Specialist. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Remote position. Most of the team is in Amarillo, but nobody is required to come in. Most of our work is async, and meetings are kept short. We send you a laptop and the accessories you need on day one.

Key responsibilities:

• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Coordinate with the web team on landing page updates.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Segment audiences and manage retargeting lists.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Research keywords and negative keywords for paid search.
• Audit ad accounts monthly for wasted spend and broken links.

Required qualifications:

• 5+ years of hands-on paid media or digital marketing experience.
• Detail oriented with budgets and tracking setup.
• Able to write tight ad copy within character limits.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Google Ads certification, or willing to get it within 60 days.
• Strong Excel or Google Sheets skills (pivot tables, lookups)

Nice to have:

• Basic HTML for email templates.
• Canva or Figma for quick creative edits.
• Attribution tools such as Triple Whale or Northbeam.
• Looker Studio dashboards.

Pay: $82,000 - $108,000 per year

Benefits:

• Medical, dental and vision insurance.
• 401(k) with company match.
• Three weeks of PTO to start.

We are an equal opportunity employer. If you need an accommodation during the application process, let us know.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Southgate Advisors, LLC.