Senior Digital Marketing Specialist

Headquartered in Pembroke Pines, the agency also runs a production studio in Florida. Family owned and operated since 1923. Summer Fridays end at 1 p.m.

Role overview

Selwyn & Co. is hiring a Senior Digital Marketing Specialist to work remotely from the US. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Remote within the US. The team meets in Pembroke Pines once a quarter, travel covered. Normal working hours, Monday to Friday. You will write a lot of updates, so clear written English is important.

Your responsibilities

• Track competitor ads and promotions
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Write ad copy and work with design on creative variations for testing
• Coordinate with the web team on landing page updates

Qualifications

• 5+ years of hands-on paid media or digital marketing experience
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Bachelor's degree in marketing or a related field, or equivalent experience
• Able to write tight ad copy within character limits

Preferred qualifications

• Looker Studio dashboards
• Basic HTML for email templates
• Attribution tools such as Triple Whale or Northbeam
• Shopify experience

Compensation: $82,000 - $110,000/year

Benefits

• Health savings account (HSA) with employer contribution
• 401(k) with 4% match
• Three weeks of PTO to start
• Employee discount
• $1,000 home office setup budget
• Annual bonus
• Short- and long-term disability

Selwyn & Co. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Agencies: please do not contact us about this role.

This position requires a background check.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Selwyn & Co..