Senior Digital Marketing Specialist

Our newsrooms publish thousands of stories a day across print, broadcast and digital. We employ 630 journalists, producers, engineers and sales staff. Most reporters cover more than one beat.

Overview

The Senior Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K.

What you'll do

• Research keywords and negative keywords for paid search.
• Write ad copy and work with design on creative variations for testing.
• Keep product feeds clean in Google Merchant Centre.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Segment audiences and manage retargeting lists.

Required qualifications

• 5-7 years of hands-on paid media or digital marketing experience.
• Able to write tight ad copy within character limits.
• Google Ads certification, or willing to get it within 60 days.
• Detail oriented with budgets and tracking setup.
• Daily working knowledge of Google Ads and Meta Ads Manager.

Preferred qualifications

• Shopify experience.
• Looker Studio dashboards.
• Attribution tools such as Triple Whale or Northbeam.
• Canva or Figma for quick creative edits.

Compensation and benefits

• Private health insurance.
• Gym membership.
• Savings fund.
• Meal vouchers.
• Training budget.
• Life insurance.

Relocation support is available for the right candidate.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Ruiz Marketing S. de R.L. de C.V..