Senior Digital Marketing Specialist

The position

Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. The Senior Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. The company is based in Dublin, Ireland. Our team works from several countries. We hire in the US through an employer of record, so this is a regular full-time job with local payroll and statutory benefits. Core hours are 10:00 AM to 4:00 PM UK time.

Your responsibilities

• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Track competitor ads and promotions
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Monitor daily spend, pacing and CPA against targets
• Coordinate with the web team on landing page updates

Who you are

• 7+ years of hands-on paid media or digital marketing experience
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Google Ads certification, or willing to get it within 60 days
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot

What you get

The salary range for this role is $87,000 - $114,000 per year. This range reflects base salary only.

• Two weeks of paid leave at year end
• Home office setup budget
• Annual team retreat
• Co-working space stipend

About us

We produce podcasts, video series and branded content for brands and streaming platforms. Video production includes documentaries, commercials and corporate training video. We started in 1992 and have grown to about 60 people.

We are an equal opportunity employer. If you need an accommodation during the application process, let us know.

New hires usually start two to three weeks after accepting an offer.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Rowanshore Media.