Senior Digital Marketing Specialist

The company

Customers use our platform to manage equipment rentals: reservations, check-out, damage photos, invoicing and QuickBooks sync. Most of what we build is back-office software for property managers, including lease tracking, work orders and tenant payments. Founded in 2001, we now have 50 employees. Code review is required on every pull request, and nobody merges their own changes.

Position summary

The Senior Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. This position is on site in Sterling Heights.

In this role you will

• Run A/B tests on ads, landing pages and email subject lines
• Segment audiences and manage retargeting lists
• Monitor daily spend, pacing and CPA against targets
• Write ad copy and work with design on creative variations for testing
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Coordinate with the web team on landing page updates
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Research keywords and negative keywords for paid search

Requirements

• 5+ years of hands-on paid media or digital marketing experience
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Comfortable in GA4 and Google Tag Manager
• Google Ads certification, or willing to get it within 60 days
• Daily working knowledge of Google Ads and Meta Ads Manager

Preferred

• Basic HTML for email templates
• TikTok Ads or LinkedIn Ads experience

Perks and benefits

Pay range: $81,000 - $100,000 per year. Final offer will depend on experience.

• Health insurance
• 401(k) with 4% match
• Paid sick leave
• Cell phone reimbursement
• Employee assistance program

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants must be authorized to work in the U.S.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Robinson Systems.