Senior Digital Marketing Specialist

We have an immediate opening for a Senior Digital Marketing Specialist in Champaign. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. On site, Champaign.

Your responsibilities:

• Run A/B tests on ads, landing pages and email subject lines
• Research keywords and negative keywords for paid search
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Track competitor ads and promotions
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager

Skills and experience:

• 5+ years of hands-on paid media or digital marketing experience
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Bachelor's degree in marketing or a related field, or equivalent experience
• Comfortable in GA4 and Google Tag Manager
• Google Ads certification, or willing to get it within 60 days
• Daily working knowledge of Google Ads and Meta Ads Manager

What you get:

$36.50 to $44.50/hr

• Flexible schedule
• Referral program

The company:

Our clients usually talk directly to the person doing the work. Family owned and operated since 1987.

Applicants must be authorized to work in the U.S.

Duration: 6 months. Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Roberts Design Co..