Senior Digital Marketing Specialist (Remote)

Company overview:

Our patients number over 500,000, and the group holds value-based contracts with major payers. We operate primary care offices, urgent cares, specialty clinics and ambulatory surgery centers.

About the role:

Yarrowtower sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. You can work from home anywhere in the US. We have no office requirement. A quiet workspace and good internet are required.

Responsibilities:

• Segment audiences and manage retargeting lists
• Track competitor ads and promotions
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Write ad copy and work with design on creative variations for testing
• Coordinate with the web team on landing page updates

What you'll need:

• 7+ years of hands-on paid media or digital marketing experience
• Bachelor's degree in marketing or a related field, or equivalent experience
• Comfortable in GA4 and Google Tag Manager
• Detail oriented with budgets and tracking setup
• Able to write tight ad copy within character limits

What you get:

Pay range: $98,000 - $113,000/year. Final offer will depend on experience.

• Flexible spending account
• Home office stipend

Yarrowtower is an Equal Opportunity Employer, including disability and protected veteran status.

Send us your resume. No cover letter needed.

No agencies or third-party recruiters, please.

Duration: 6 months. Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Yarrowtower.