Senior Digital Marketing Specialist, Remote

Across New York, the company runs 14 branch offices and a central depot for hardware staging and imaging. Waypost Networks is a managed services provider with 210 employees, supporting more than 1,500 client organizations across the US.

The position:

We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. Waypost Networks sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Fully remote. You can work from anywhere in the US. Normal working hours, Monday to Friday.

In this role you will:

• Run A/B tests on ads, landing pages and email subject lines
• Coordinate with the web team on landing page updates
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Segment audiences and manage retargeting lists
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp

Who you are:

• 7+ years of hands-on paid media or digital marketing experience
• Google Ads certification, or willing to get it within 60 days
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Comfortable in GA4 and Google Tag Manager
• Able to write tight ad copy within character limits

Also helpful:

• Canva or Figma for quick creative edits

What you get:

The base pay range for this position is $85,000-$113,000/year. Actual pay depends on experience, skills and location.

• Medical, dental and vision insurance
• 401(k) with 4% match
• 11 paid holidays
• Short- and long-term disability

We read every application and reply within about a week.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Waypost Networks.