Senior Digital Marketing Specialist - PPC

A bit about us:

Since 2009, the agency has placed crop and farm coverage across Kansas. We specialize in commercial insurance for contractors, trucking companies and restaurants. Most of the office has been here more than ten years.

The Senior Digital Marketing Specialist - PPC runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. You can work from home anywhere in the US. We have no office requirement. Normal business hours, Monday to Friday, with some flexibility.

Responsibilities:

• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Research keywords and negative keywords for paid search.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Track competitor ads and promotions.
• Keep product feeds clean in Google Merchant Center.

Skills and experience:

• 5+ years of hands-on paid media or digital marketing experience.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Detail oriented with budgets and tracking setup.

What you get:

The salary range for this role is $83,000 - $109,000 a year. This range reflects base salary only.

• Health, dental and vision coverage starting on day one.
• 401(k) with a 100% match up to 5%.
• Paid sick leave.
• Cell phone reimbursement.
• Life insurance.
• Referral program.

Susquehanna Mutual Insurance provides equal employment opportunities to all employees and applicants.

Please include a short note on why this role interests you.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Susquehanna Mutual Insurance Inc..