Senior Digital Marketing Specialist (PPC)

No pitching for work we cannot actually handle. Timesheets are due daily, broken out by client and task.

Job summary:

Kraus Marketing is looking for a Senior Digital Marketing Specialist (PPC) to join a small, steady team. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. You can work from home anywhere in Germany. We have no office requirement. Day-to-day communication is in Slack and Google Meet.

Job duties:

• Research keywords and negative keywords for paid search
• Keep product feeds clean in Google Merchant Centre
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Write ad copy and work with design on creative variations for testing
• Run A/B tests on ads, landing pages and email subject lines
• Segment audiences and manage retargeting lists
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager

You'll need:

• 5-7 years of hands-on paid media or digital marketing experience
• Able to write tight ad copy within character limits
• Detail oriented with budgets and tracking setup
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Comfortable in GA4 and Google Tag Manager

Benefits:

Rate: €46,000-€52,000 a year

• Company pension scheme
• JobRad bike leasing
• Holiday pay
• Christmas bonus

Applications are reviewed weekly.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Kraus Marketing GmbH.