Senior Digital Marketing Specialist

Advertising sales teams work with local businesses and national agencies. Perez Studios owns more than 100 newspapers, TV stations and websites across the US.

Job summary

Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. The Senior Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. This role is fully remote within the US. We send you a laptop and the accessories you need on day one.

Essential duties and responsibilities

• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Audit ad accounts monthly for wasted spend and broken links.
• Monitor daily spend, pacing and CPA against targets.
• Segment audiences and manage retargeting lists.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.

What you need

• 5+ years of hands-on paid media or digital marketing experience.
• Comfortable in GA4 and Google Tag Manager.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Google Ads certification, or willing to get it within 60 days.

Preferred qualifications

• Basic HTML for email templates.
• Looker Studio dashboards.

Pay range: $87,000 - $117,000/year. Final offer will depend on experience.

Perks and benefits

• Health savings account (HSA) with employer contribution.
• 401(k) with company match.
• Three weeks of PTO to start.
• Professional development budget.
• Home office stipend.
• Dental insurance.

We are an equal opportunity employer. If you need an accommodation during the application process, let us know.

Please include a short note on why this role interests you.

Send us your resume. No cover letter needed.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Perez Studios.