Senior Digital Marketing Specialist, Paid Social

About us:

Trade publications cover construction, healthcare and manufacturing, with newsletters and events. Since 1963, the company has run a group of radio stations in Geneva. Breaking news means staying late, and comp time makes up for it.

We are adding a Senior Digital Marketing Specialist, Paid Social to our Digital team. Joining the Digital team in Budapest, reporting to the Marketing Manager. Our team is spread across 6 countries. Headquarters is in Geneva. You will join as an independent contractor on a long-term agreement. Payment is monthly in USD. Working hours overlap with Central European Time. Please make sure you have a quiet place to work and a solid internet connection.

Your responsibilities:

• Keep product feeds clean in Google Merchant Centre
• Run A/B tests on ads, landing pages and email subject lines
• Track competitor ads and promotions
• Write ad copy and work with design on creative variations for testing
• Segment audiences and manage retargeting lists

You'll need:

• 5-7 years of hands-on paid media or digital marketing experience
• Detail oriented with budgets and tracking setup
• Bachelor's degree in marketing or a related field, or equivalent experience
• Daily working knowledge of Google Ads and Meta Ads Manager
• Google Ads certification, or willing to get it within 60 days
• Comfortable in GA4 and Google Tag Manager

Why work with us:

Rate: $3,000 to $3,900 monthly

• Paid time off
• Flexible hours
• Long-term engagement

Please include your notice period and salary expectations.

Duration: 12 months. Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Gerber Marketing Sàrl.