Senior Digital Marketing Specialist (Paid Search)

Buying, merchandising and marketing teams work out of the Colorado Springs support center. We employ 480 people in stores, distribution centers and our support office.

The role:

Nowak Goods has an opening for a Senior Digital Marketing Specialist (Paid Search). Joining the operations team in San Antonio, reporting to the Marketing Manager. You can work from home anywhere in the US. We have no office requirement. Most of our work is async, and meetings are kept short. Good written English matters here, since most updates are written.

Key responsibilities:

• Monitor daily spend, pacing and CPA against targets.
• Segment audiences and manage retargeting lists.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Keep product feeds clean in Google Merchant Center.
• Research keywords and negative keywords for paid search.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Track competitor ads and promotions.
• Audit ad accounts monthly for wasted spend and broken links.

Qualifications:

• 5+ years of hands-on paid media or digital marketing experience.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Google Ads certification, or willing to get it within 60 days.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Able to write tight ad copy within character limits.

Compensation and benefits:

• Health insurance.
• 401(k) with a 100% match up to 5%.
• Paid holidays.
• Short- and long-term disability.
• Annual bonus.
• Employee discount.

We review applications on a rolling basis.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Nowak Goods.