Senior Digital Marketing Specialist (Paid Search)

Marketing Castro is an independent agency with 550 employees in offices across Mexico. Creative, strategy, media and analytics staff work together in dedicated account groups.

The role

Marketing Castro is looking for a Senior Digital Marketing Specialist (Paid Search) to join a small, steady team. Joining the operations team in Mexico City, reporting to the Marketing Manager. This role is fully remote within Mexico. Flexible hours with a daily team call in the morning. We send you a laptop and the accessories you need on day one.

Essential duties and responsibilities

• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Research keywords and negative keywords for paid search
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Track competitor ads and promotions
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Coordinate with the web team on landing page updates
• Audit ad accounts monthly for wasted spend and broken links
• Write ad copy and work with design on creative variations for testing

Minimum qualifications

• 5+ years of hands-on paid media or digital marketing experience
• Google Ads certification, or willing to get it within 60 days
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Detail oriented with budgets and tracking setup
• Able to write tight ad copy within character limits
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Daily working knowledge of Google Ads and Meta Ads Manager

Salary range: MXN 33,000 - MXN 43,000 monthly

Pay and benefits

• Flexible hours
• Payment in USD

This posting may close early if we receive enough applications.

Duration: 6 months. Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Marketing Castro.