Senior Digital Marketing Specialist

The role

We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. The Senior Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. You can work from home anywhere in the US. We have no office requirement. We keep meetings to a minimum and work mostly async. We use Slack, Notion and Google Meet. Cameras on for team calls.

In this role you will

• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Track competitor ads and promotions
• Research keywords and negative keywords for paid search
• Audit ad accounts monthly for wasted spend and broken links
• Keep product feeds clean in Google Merchant Center
• Run A/B tests on ads, landing pages and email subject lines

You'll need

• 7+ years of hands-on paid media or digital marketing experience
• Daily working knowledge of Google Ads and Meta Ads Manager
• Able to write tight ad copy within character limits

Also helpful

• Shopify experience

Pay and benefits

Rate: $84,000-$111,000/year

• Health insurance
• 401(k) with company match
• Paid sick leave
• Paid holidays
• Medical, dental and vision insurance
• Cell phone reimbursement

About Northland Staffing

Payroll, workers' compensation and onboarding for every associate are handled by our back office. Accounting and finance professionals make up a growing share of placements.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Northland Staffing.