Senior Digital Marketing Specialist

Who we are:

Video production is done in-house, from scripting through shoot and edit. Based in Baltimore, the agency works with clients in Maryland and a few national accounts. We have been family run since 1978.

Position summary:

The role is new and comes from growth in our client base. North Shore Advertising sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. The Senior Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. You can work from home anywhere in the US. We have no office requirement. Normal working hours, Monday to Friday.

Essential duties and responsibilities:

• Write ad copy and work with design on creative variations for testing
• Research keywords and negative keywords for paid search
• Segment audiences and manage retargeting lists
• Run A/B tests on ads, landing pages and email subject lines
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Set up and maintain conversion tracking with Google Tag Manager and GA4

Required qualifications:

• 6+ years of hands-on paid media or digital marketing experience
• Google Ads certification, or willing to get it within 60 days
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Daily working knowledge of Google Ads and Meta Ads Manager
• Bachelor's degree in marketing or a related field, or equivalent experience

Compensation and benefits:

Starting pay: $87,000 - $100,000/year, depending on experience and certifications.

• Health insurance
• 401(k) with 4% match
• Paid sick leave
• Referral program

EOE. We participate in E-Verify.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at North Shore Advertising.