Senior Digital Marketing Specialist

Our e-commerce site and app account for a growing share of sales. Breaks are 15 minutes per four hours, and lunch is 30.

Role overview

We have an immediate opening for a Senior Digital Marketing Specialist in Cleveland. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. The work is on site and cannot be done remotely.

Key responsibilities

• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Keep product feeds clean in Google Merchant Center.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Research keywords and negative keywords for paid search.
• Track competitor ads and promotions.
• Run A/B tests on ads, landing pages and email subject lines.

What you need

• 5-7 years of hands-on paid media or digital marketing experience.
• Detail oriented with budgets and tracking setup.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Comfortable in GA4 and Google Tag Manager.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Bachelor's degree in marketing or a related field, or equivalent experience.

Preferred qualifications

• Looker Studio dashboards.
• Attribution tools such as Triple Whale or Northbeam.
• Shopify experience.
• Basic HTML for email templates.

The base pay range for this position is $88,000 - $101,000 per year. Actual pay depends on experience, skills and location.

Benefits

• Health insurance.
• 401(k) with company match.
• Paid time off.
• Employee assistance program.
• Vision insurance.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Maeda's Mercantile Inc..