Senior Digital Marketing Specialist

More than 9,000 organizations use our HR and payroll suite, from regional hospitals to school districts. Founded in 2005, we now have 300 employees.

Job summary:

Our Los Angeles team is growing and we are hiring a Senior Digital Marketing Specialist. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. This is a hybrid role. Most of the team is in the Los Angeles office Tuesday to Thursday.

Day to day:

Report weekly on ROAS, CPA, CTR and conversion rate by channel. Write ad copy and work with design on creative variations for testing. Keep product feeds clean in Google Merchant Center. Monitor daily spend, pacing and CPA against targets. Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager. Track competitor ads and promotions.

Required qualifications:

6+ years of hands-on paid media or digital marketing experience. Able to write tight ad copy within character limits. Daily working knowledge of Google Ads and Meta Ads Manager.

Also helpful:

TikTok Ads or LinkedIn Ads experience. Basic HTML for email templates. Canva or Figma for quick creative edits.

Perks and benefits:

Rate: $99,000 - $115,000 a year

Health savings account (HSA) with employer contribution. 401(k) with company match. Paid holidays. Hybrid work.

We are unable to sponsor visas for this position.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Kilnworks Labs.