Senior Digital Marketing Specialist

More than 740 employees work on the product, from search ranking to fraud detection.

The position

This is a new position created as the team has grown over the last year. The Senior Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. This role is fully remote within the US. Normal working hours, Monday to Friday.

Job duties

• Coordinate with the web team on landing page updates
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Run A/B tests on ads, landing pages and email subject lines
• Keep product feeds clean in Google Merchant Center
• Segment audiences and manage retargeting lists
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Report weekly on ROAS, CPA, CTR and conversion rate by channel

What you need

• 5+ years of hands-on paid media or digital marketing experience
• Google Ads certification, or willing to get it within 60 days
• Bachelor's degree in marketing or a related field, or equivalent experience
• Comfortable in GA4 and Google Tag Manager
• Daily working knowledge of Google Ads and Meta Ads Manager
• Strong Excel or Google Sheets skills (pivot tables, lookups)

Nice to have

• Attribution tools such as Triple Whale or Northbeam
• Basic HTML for email templates
• Looker Studio dashboards

Expected salary range: $78,000-$105,000 per year, plus bonus eligibility.

Pay and benefits

• Health savings account (HSA) with employer contribution
• 401(k) with a 100% match up to 5%
• Paid holidays
• Referral program
• Paid parental leave

EOE. We participate in E-Verify.

No agencies or third-party recruiters, please.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Groveford.