Senior Digital Marketing Specialist

Our stores sell more than 100,000 new and used vehicles a year. Parts warehouses supply wholesale customers and independent repair shops across Australia. We started in 1961 and have grown to about 44,800 people. Most managers started on the sales floor or in the shop.

JOB SUMMARY

The person in this role is relocating, so we are hiring a replacement. Grovebank sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. This role is remote. A quiet workspace and good internet are required.

DAY TO DAY

• Track competitor ads and promotions
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Monitor daily spend, pacing and CPA against targets
• Segment audiences and manage retargeting lists
• Run A/B tests on ads, landing pages and email subject lines
• Audit ad accounts monthly for wasted spend and broken links
• Research keywords and negative keywords for paid search

REQUIRED QUALIFICATIONS

• 5+ years of hands-on paid media or digital marketing experience
• Detail oriented with budgets and tracking setup
• Able to write tight ad copy within character limits
• Comfortable in GA4 and Google Tag Manager
• Google Ads certification, or willing to get it within 60 days
• Bachelor's degree in marketing or a related field, or equivalent experience
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot

PREFERRED QUALIFICATIONS

• Attribution tools such as Triple Whale or Northbeam
• Shopify experience

The salary range for this role is $88,000 - $110,000 per year. This range reflects base salary only.

COMPENSATION AND BENEFITS

• Health insurance
• 401(k) with 4% match
• Paid parental leave
• Profit sharing

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Start dates are flexible, usually within a few weeks of an offer.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Grovebank.