Senior Digital Marketing Specialist

Who we are:

Most courses are built in Articulate Storyline and Rise, with video produced in-house. Our online tutoring platform connects students with tutors for math, reading and test prep.

This is a new role. The team has doubled in size over the past year. The Senior Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Joining the E-commerce team in San Diego, reporting to the Marketing Manager. Remote position. Most of the team is in Bridgeport, but nobody is required to come in. Flexible hours with a daily team call in the morning.

What you'll do:

Run A/B tests on ads, landing pages and email subject lines. Track competitor ads and promotions. Audit ad accounts monthly for wasted spend and broken links. Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.

Skills and experience:

6+ years of hands-on paid media or digital marketing experience. Experience with an email platform such as Klaviyo, Mailchimp or HubSpot. Detail oriented with budgets and tracking setup. Strong Excel or Google Sheets skills (pivot tables, lookups). Google Ads certification, or willing to get it within 60 days. Able to write tight ad copy within character limits.

What we offer:

Salary range: $45.50 to $52.00 per hour

Health insurance. 401(k) with 4% match. Paid time off. Life insurance. Gym membership reimbursement. Health, dental and vision coverage starting on day one. Professional development budget.

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Gimbal Learning.