Senior Digital Marketing Specialist

Emerald Coast Marketing is hiring a Senior Digital Marketing Specialist to work remotely from the US. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Remote position. Most of the team is in Ann Arbor, but nobody is required to come in. Few meetings, lots of written updates. We use Slack, Notion and Google Meet. Cameras on for team calls.

Duties:

• Track competitor ads and promotions.
• Segment audiences and manage retargeting lists.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Keep product feeds clean in Google Merchant Center.
• Run A/B tests on ads, landing pages and email subject lines.
• Write ad copy and work with design on creative variations for testing.
• Monitor daily spend, pacing and CPA against targets.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.

Required qualifications:

• 5-7 years of hands-on paid media or digital marketing experience.
• Detail oriented with budgets and tracking setup.
• Comfortable in GA4 and Google Tag Manager.

Why work with us:

The base pay range for this position is $82,000-$103,000 per year. Actual pay depends on experience, skills and location.

• Health insurance.
• 401(k) with a 100% match up to 5%.
• Paid sick leave.
• Professional development budget.
• Paid time off.

Who we are:

Since 1953, the agency has worked with banks, credit unions and insurance companies. Video production is done in-house, from scripting through shoot and edit.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Emerald Coast Marketing Inc..